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Tuesday News Day: Aveda’s Newest Makeup Collection, Fōklôr

Good morning, and Happy Tuesday! It’s not just any Tuesday though, is it? Did the alarm shock you into a waking state this morning? Did you need an extra cup of coffee to get motivated? Well, we’ve been talking about it for awhile now but it’s finally here. Welcome back to the school year!


Whether you are back in the classroom or not, it’s hard to escape the feeling of excitement on this post-Labour Day Tuesday. The beginning of September almost always feels like a new start. We talked in a previous blog post about getting back into routine, getting back on track, starting a new schedule, and basically just hitting the reset button after a long, hot summer. For some of us, it’s just what is needed. For others, it might take a little more convincing, but there is no getting away from it.


As well snapping back to reality and routine, back-to-school time is also the time for learning new things, developing new skills, potentially using new tools and equipment, and forging ahead in personal and scholastic development.


If you’re back in the academic world, we wish you all the best for a super successful year! If you’re not back in the classroom, but still craving all the shiny new pens, pencil crayons, pencils and other fun things that the new school year brings? Well, pull out your planners, friends! We’ve got something that can help!


Aveda has launched Fōklôr, the Autumn/Winter 2016 makeup collection that might just have you sharpening your (eye and lip) pencils to learn a few new things yourself!



The colours of Fōklôr are lush and romantic, and the eyes definitely have it, in a big, dramatic way. The Living Aveda Blog describes Fōklôr as “…a spirited celebration of color, texture, bohemia and beautiful artistry.”


The Aveda Canada website offers two amazing videos on achieving some serious eye drama, and you can get a how-to step-by-step for one of these gorgeous looks from Living Aveda as well.


If summer is all about relaxed beauty routines, fall is the time to try something new, learn a new trick or technique, and experiment! Just like selecting that perfect first day of school outfit, or making a statement on campus, you can blend in or you can stand out. With the new Fōklôr collection, you can do either, depending on what you’re feeling.


Be sure to visit Willow soon to check out the gorgeous colours in person, the photos and videos really don’t do them justice!


If you’re looking for a kickstart to your makeup routine, and ready to shake off the summer hues in favour of something a little more autumnal, you cannot go wrong with Fōklôr.

Have a great (short) week, everyone! And, as always, thanks for reading! See you back here on Friday.


This article was posted in Aveda, News, Products.
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