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Sustainability Rewarded!

Welcome to Tuesday! We hope you all had a lovely weekend AND that you were able to pop into Willow to take advantage of our Friends & Family Day specials. So many deals, so little time! Well, actually, there was ample time, really – Friday and Saturday – so we hope you were able to score some of the deals that were on offer.


And, just a little reminder that the Cake & Loaf pop-up continues to the end of the month, and there are some AMAZING looking treats tucked away in a little corner of Willow! Candies, decorated cookies, truffles…all the deliciousness you need for gift-giving season, or if you just need a little treat for yourself!


Willow’s holiday spirit continues of course, and there are still lots of great Aveda gift packages in the salon, beautifully wrapped and ready to go. Bring your list, check it twice, and knock a few things off it next time you’re nearby!


We’re going to take a little break from the excitement of the holiday season to bring you some newsy news from Aveda.


Back in early November, the Sustainable Beauty Awards were announced. What are the Sustainable Beauty Awards? The awards press release describes them this way:


“Earlier this week, the winners of the 2017 Sustainable Beauty Awards ( were announced at a dedicated awards ceremony in Paris. Organised by Ecovia Intelligence (formerly known as Organic Monitor), the awards give recognition to organisations pushing the boundaries of sustainability in the beauty industry.”


This is exciting stuff. There were over 100 entries in five different categories – Green Formulations, Sustainable Packaging, Sustainable Ingredient, Sustainability Pioneer, and Sustainability Leadership.


A winner and a runner-up were selected for each award category, and we are extremely proud to say that Aveda was the winner of the Sustainability Leadership Award for 2017!

Aveda’s press release gives a little bit more information as to what it means to Aveda to win this award:


“Barbara De Laere, Global General Manager and SVP of Aveda said, “This award means a lot to all of us at Aveda – it’s an honor to be recognized for our commitment to caring for the world we live in. The Aveda mission has never been more relevant than it is today, and we want to continue to set an example and to push the bar for environmental responsibility. Hopefully others in the beauty industry – and beyond – will join us in living the importance of sustainability in the way we do business.” Aveda integrates sustainability into all areas of its business. Green formulations, sustainable packaging and ingredients, socially conscious customer-supplier partnerships, and clean energy for manufacturing are integrated into the day-to-day operations at Aveda- it’s just how business is done at Aveda. Since its founding nearly 40 years ago, Aveda’s mission has been to change the world by helping to shape the way the beauty industry does business. Aveda’s founder, Horst Rechelbacher, wanted to create hair, skin, and body products that were kind to people and the planet—environmental leadership and responsibility is in Aveda’s DNA.”


That last line, though! “Environmental leadership and responsibility is in Aveda’s DNA.” Amazing and we absolutely love it!


Congratulations, Aveda! Well-deserved indeed.


Have a wonderful week, friends. We’ll chat again on Friday…the first day of December, can you believe it?! Believe it! See you then.


This article was posted in Aveda, News.
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