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What The World Needs Now

Happy Friday, everyone! We hope your week has been good, and that you’re looking forward to a fun weekend, whenever it might begin for you.


The holiday mode continues, as it does all through December every year, but for now we want to take a look ahead to what the new year might hold. It might be a little premature to be thinking about 2018 since there are still a solid three weeks left in the current year, but something happened yesterday that has our minds racing ahead. Any ideas what it might be?


Ok, it’s a little too early for guessing games, so we’ll just fill you in: yesterday, Pantone announced their colour of the year for 2018! And it is a glorious PURPLE!

Image from the Pantone website

Ultra Violet is the actual name of the shade, and, as always, we can expect to see that colour featured in interior design, showing up in fashion and accessories…anywhere colour is a factor.


So what do you think of this colour for 2018? From their website, Pantone gives us this explanation for their choice:


“A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future.


Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now. The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own.”


They go on to explain the colour’s association with the counterculture, as well as with unconventionality, and musical and artistic brilliance – think Prince, Jimi Hendrix, and David Bowie. Purple also has historically been attached to all things spiritual and mystical, and currently has a place in mindfulness practices, lending itself to meditative spaces, and bringing its energy to these areas and the people who gather there.


According to Pantone’s VP: “The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today.” – Laurie Pressman, Vice President of the Pantone Color Institute.


The amount of careful thought and planning that goes into choosing the colour of the year is quite fascinating, and designers all over wait for this big reveal. Expect to see a LOT of this royal hue throughout 2018. Already, decor sites (ELLE Decor, Domain) and fashion sites (Allure, Fashionista) have jumped on the announcement, and even big news magazines like Time and The New York Times are talking about Ultra Violet.


Love it? Hate it? However we as a whole feel about it, the truth is Ultra Violet WILL be influencing colour choices and options next year. Pantone has that kind of power!

Image from the Pantone website

And with the goings in the world right now, it’s kind of nice to focus on something other than current state of the political and economic situation. Obviously those things are important and we can’t 100% bury our heads in the sand, but it really is nice to focus on something that adds beauty and life to our lives. It’s a lot to expect from a colour, honestly, but it seems to be what the world needs now.


So dig out your purple clothes, consider a fresh new violet hair colour (you KNOW your Willow stylists would love to help with that!) and unearth that bright purple eyeshadow! Thanks to Pantone, we’re all going to be living Ultra Violet for the next 365+ days…better get used to it!


Have a great weekend, friends! We’ll chat again on Tuesday.

This article was posted in Style, Trends.
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