Earth Month continues, and Willow, along with Aveda, continues to spread the word about the importance of clean water everywhere. We’ve talked previously about taking water for granted, and while we’re not here to make everyone feel guilty about this, it’s important to understand that clean water for drinking, bathing, cooking, and cleaning, is a real privilege, and something that should not be taken lightly. It’s easy to access water around here – turn on the taps, right? We rarely think about it. Not only that, we live between two of the largest freshwater lakes in the world! Water is all around us. Plentiful and accessible, and we are extremely fortunate.
Aveda takes the access to clean water and sanitation very seriously, and one of the best examples of that is their Earth Month website. You can access the site here and we recommend taking a tour to familiarize yourself with the cause. You can read all about Aveda’s partnership with WaterAid Canada, find out how to support the Walk for Water, and read the stories of women and girls that the organization assists. It’s an excellent resource, well worth your time.
One of the features of the site that we are exceptionally partial to is the blog – for obvious reasons! Like most blogs – including this one – it’s a more casual look into some of the ways Aveda is assisting organizations like WaterAid, and a deeper look into some of the stories of the people helping out, and the people being helped by the programs and aid offered.
There is a lot happening for this and every Earth Month, and we encourage you to check the website to find out more – and to help in any way you can.
One of the nicest ways to support the cause is with the purchase of Aveda’s limited edition Light the Way candle since 100% of the purchase price is donated to the Global Greengrants Fund to go towards clean water-related projects and plans. It’s an easy way to make a difference, and if you haven’t yet had a chance to experience the aroma of this candle, we highly recommend you stop by Willow to do so! The soy wax burns clean, and releases the most gorgeous Aveda aroma. It’s so lovely, you might want one for every room in your home!
There’s still lots more Earth Month remaining, and we’ll be showcasing a variety of resources over the next few weeks. Be sure to check out the Aveda Earth Month website for all the news, events, and updates! And if you want to know more, or have questions about how you can help, your Willow team can provide that information too.
Have a great weekend, everyone! Don’t let that snow (honestly, it’s snowing RIGHT NOW) get you down! Spring IS coming, guaranteed. It’s just a bit delayed this year for some reason, so think warm, sunny thoughts, and we’ll chat again on Tuesday!