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Hairstyling, at the Speed of Light!

Good morning, happy Friday, and a very happy start to the long Thanksgiving weekend to all!


We are very excited to be able to introduce you to a fantastic new product from Aveda (who else!) that might just be the answer to some of our wishes and/or prayers.


We all know that Aveda keeps bringing products into the world that consistently blow our minds, but this one might be the one that surpasses them all.


Introducing Speed of Light Blow Dry Accelerator Spray, your new best friend!


Now before we get started on what this product is all about, let’s talk a little bit about the blow dry. It’s a great way to get your hair looking the way you want it to, and a good blow out can last a couple of days, thanks to dry shampoo. If you’re someone who puts the dryer away in the summer months, you are probably looking forward to getting back into the routine of drying and styling your hair, now that you won’t be getting heat stroke! But think of the time you’ve saved over the past few months with that wash-and-go routine! Now consider this new product that is designed to reduce blowdrying time AND protect your hair from thermal styling damage AND reduce breakage…and yeah, we probably had you at “reduce blow drying time” didn’t we???


Let’s face it, drying our hair can really cut into our morning routine, can’t it? Depending on your hair’s length, thickness, etc. a good portion of our time getting ready for work or school can be spent on our hair, and if we could reduce that time – all the while protecting our hair from breakage and damage – well who wouldn’t be into that?

Speed of Light uses naturally derived lactic acid from sugar beets which helps smooth and seal the cuticle, allowing for increased airflow around the hair, which helps cut blow drying time. It also contains propanediol, a corn-derived humectant which is part of a blend of ingredients that moisturize hair to help protect it against regular heat styling.


Now having said all that, we think we can safely call this product a gamechanger. A Game. Changer.


So go ahead and hit snooze again, Speed of Light has got you covered, friends.

Wishing you all a very Happy Thanksgiving filled with whatever it is you need: good food, friends and family and lots of activity, or some quiet time, time to reflect and solitude. Whatever it is, we hope you get it. You deserve it.

And, lastly, a big thanks to all of YOU; for reading, for being part of the Willow family, and for everything you bring to our community. Heartfelt thanks to you, and we’ll see you back here on Tuesday!


This article was posted in Aveda, Care, Creations & Transformations, Hair, News, Products.
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