Hi everyone, welcome to the deep freeze!
With temperatures in the minuses – the double-digit minuses, that is – and at least 10cm of snow expected for the weekend, our thoughts might just turn to ideas to warm us up. There are the usual, of course: hot beverages, warm scarves, blankets, and just staying inside near a heater or a fireplace, refusing to budge. And, while this last suggestion is tempting, it’s not always practical. Life goes on, doesn’t it? Even at -23C (the projected low temperature for Saturday…yikes!)
So, instead, let’s turn our minds to colours that can transport us away from ice and snow and set us down gently in someplace less extreme. And the perfect colour to do just that comes from Pantone and their Color of the Year for 2019, Living Coral!
First, here’s a little bit about Pantone from their website:
“The Pantone Color Institute is the business unit within Pantone that highlights top seasonal runway colors, forecasts global color trends, and advises companies on color for product and brand visual identity. Through seasonal trend forecasts, color psychology, and color consulting, the Pantone Color Institute partners with global brands to leverage the power, psychology, and emotion of color in their design strategy.”
It’s a pretty fascinating topic, this business of colour, and while Pantone does a lot for companies and branding, it’s also interesting for individuals to take advantage of colour trends, whether it’s redecorating a room in your home, choosing an outfit or changing the colour of your hair – we’ll get to that last one in a bit!
And this year’s colour is pretty great for evoking those warmer thoughts we were talking about earlier. It’s cheerful and reminiscent of tropical getaways, summer sunsets (or sunrises if you’re ambitious) and umbrella drinks! Ahhhh, can’t you just feel the sun now?
And all that warmth brings us back to Aveda and to the colour trends for this season, and, you guessed it, warmth is totally in for Winter 2019. Take a look at this article that outlines some of the hues and tones stylists are seeing for clients who are embracing the golds, bronzes, and pearl-tones this season. And, the Color of the Year also makes an appearance in the article, with this paragraph featuring Aveda’s Global Artistic Director for Hair Color and Hair Cutting Ian Michael Black:
“Another color trend Ian is loving: Pantone’s Color of the Year, Living Coral. “It translates beautifully to hair. It is perfect for those that want to embrace being a redhead, but with soft, warm, feminine undertones. It’s very inviting and light-hearted.””
We are definitely ready to embrace inviting and light-hearted!
Have a lovely weekend, friends. Stay as warm as you can, whether it’s realistically under blankets and sweaters, or virtually through colour, and we will chat again on Tuesday.