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Resist Labels, Define Yourself!

Happy Tuesday, friends, and we hope you all had a wonderful long Family Day weekend! Did you get up to anything fun and exciting? Or did you take our Friday blog post advice and take things a little bit slower instead? However you decided to spend your time we hope it was just what you needed!


And, speaking of things that you need, today we want to talk a little bit about a new promotion rolling out at Willow this week that just might be exactly what we all need during this winter that just does not seem to want to settle down. From freezing rain last week to a LOT of snow overnight Sunday into Monday, to a brief deep freeze Monday night to the potential for MORE freezing rain later this week, we just can’t seem to catch a break this season. (Okay the holiday Monday was actually kind of a nice respite from the bonkers weather, but when was the last time we saw the sun for that length of time?!?)

So, just in the nick of time, Willow is introducing You Define You, a true celebration of who YOU really are, and not the labels others might try to pin on you.


Labels can be useful, specifically when we use them to describe ourselves. You might say you’re a cat person or a dog person; you might use your occupation to describe yourself (I’m a teacher or I’m a financial advisor.) These are all labels, and they can help us identify ourselves in terms that other humans in society can relate to. And when they’re used in that way, to describe who we are and what we do, labels can definitely be helpful. But what about labels that are applied to you without your knowledge or your consent? What about the ones that are designed to be hurtful or, even if they’re neutral, if they are pinned on you by outsiders, by people whose only observations of you are only surface…what do those labels mean? We hear this all the time: Oh she’s a diva, he’s a poser or a fake. These are the labels that most definitely do NOT define you. You and you alone get to decide who you are and what defines you. You define you. And that is that. 


With that in mind, Willow is excited to launch this promotion of colour services designed to emphasize and enhance your definition of yourself. Refuse to be labelled the way someone else wants you to be and embrace who you are according to your rules and your rules only. And, of course, these self-imposed labels or definitions can change over time, and that’s what makes this promotion so worthwhile and so exciting!


So check your email this week to learn more about the campaign and how you can take advantage of a really sweet deal on colour services at Willow. Why wait for Spring when it still seems soooo far away? It might just be time to define yourself anew. We can’t wait to see what you’ll come up with!


Have a lovely short week, everyone! We’ll chat with you again on Friday.


This article was posted in Aveda, Creations & Transformations, Hair, News.
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